Before we pick up that roller, it is critical to understand the basic principles of how color works and why certain shades resonate more than others. Humans have an inherent connection with color, and different hues can evoke a spectrum of emotions.

The concept of warm and cool colors is fundamental — warm colors like reds, oranges, and yellows are often associated with energy and comfort, while cool colors such as blues, greens, and purples tend to have a calming effect. The balance between these can determine the overall “feel” of a room.